Art direction
Marketing director partnership
Harmonizing feedback and contributions from multiple departments
Liaison between web developers/head office commerce/e-commerce platform
Empowered team members with personal instruction and tools to uphold brand standards
Website CMS training
Project management
Budget management for website
Merchant onboarding
Experiential Design
Visual identity design
Ad design
Brand tone
Website design
Print and digital signage
Wayfinding direction
Interior design feedback
Photography (interior/exterior/food/lifestyle)
Event signage and invitations (print/digital)
Apple Maps + directory, and coordinated Siri integration
Google Maps integration, coordinated photography of interior panoramas for Business View
Onboarded all applicable merchants to Ritual and Uber Eats
Streamlined delivery service accessibility via website integration and parking lot signage
TripAdvisor destination status
Event coordination
Eventbrite ticketing management and payment platform coordination
Video colour grading
Brand Awareness and SEO
Within 3 months of launching marketing efforts, brand awareness was so high that Google Analytics indicated the top search term generating traffic to the website was the brand name itself.
Media
55M media impressions, 150+ media coverage pieces
Influencer Program
21.2K likes and 228K users reached, across 10 instagram accounts
Media Buy
Exceeded impressions and click-through (where applicable) benchmarks for the following:
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The venue played host to 6 events: A media preview event and hard-hat tour when construction was still underway, a private cooking class team-builder for all tenants, an invitation-only pre-opening event, the public grand opening, and a night market. To deliver the message early on that fanfare was in the DNA of this brand, we even made the job fair an occasion worth celebrating. After interacting with this market across its many touchpoints, one could easily say, “it’s a vibe.”
All together, the events earned about 15 million social media impressions.
Fans gather around Toronto Raptor and "Mafuzzy chef," Serge Ibaka
DJ Clymaxx, Mocha Frapp, and Maurie Sherman of KiSS 92.5 FM interact with guests
Event signage, social media call to action
John Catucci cooking with resident chef, screen advertising podcast
Grafitti wall with QR code, brand hashtags, venue Introduction.
VIP event
Socializing at the Night Market
Merchants provided special menu items and samples for the night market.
Event signage (usually showcases class calendar) tablet for booking cooking classes in branded frame.
Merchant enthusiasm is a key ingredient in the customer experience.
Toni Holley, Marketing Director interviews Jonathan Cheban "The Food G-d" at the Media Preview event for a podcast episode.