TFD Logo

We have Arrived…
at the sweet life


A gala fundraiser inspired by the opulence of Rome.

The event of the year so nice it happened twice.
La Dolce Vita provided an indulgent evening of food, glamour, and celebrity entertainment, all in support of local hospital foundations.

MC Janet Zuccarini

Culinary Host Bobby Flay

Contributions

  • Leadership:

    collaborated with Marketing and PR to develop and provide direction and tools for event staff


    art direction


    project management


    communication between multiple departments and vendors


    streamlining contributions of various internal and external team members and executing them under a unified brand


  • Creative:

    experiential design


    ad design


    visual identity design


    digital and printed event signage, invitations


    wayfinding signage (design & positioning), map


    motion graphics


    e-mail marketing


    microsite design


    copywriting


  • Technical & Logistical:

    Eventbrite guest management and payment platform coordination


    liaison with media companies and onsite digital technicians


    follow-up survey implementation


    digital media coordination


Door Decal

As the peak of the push in launching the luxury-oriented expansion of the centre, a special event was created to increase awareness and attract members of affluent demographics, based on focus group and research findings. As a result, the brand was recognized as a notable contributor to local community in the areas of health and arts.

Results

Successes

Approximately 1,500 guests both years

$50K+90K raised

Increase in overall monthly traffic

All luxury expansion retailers participated (donated 10% of all sales, 16 in-store promotions/ events)


Impressions

800K media impressions

62K social media impressions

11.5K web views

149K e-mails across first and third party mailing lists


Media Buy

  • Globe & Mail (full page ad)
  • Mississauga News (newspaper ad, e-blast, web ads)
  • Inside Halton (newspaper ad, e-blast, web ads)
  • Google Ads Display Network
  • Tourism Toronto highlight
  • daily hive
  • blogTO


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