Projects - La Dolce Vita

La Dolce Vita

We have Arrived…
at the sweet life

A gala fundraiser inspired by the opulence of Rome.

The event of the year so nice it happened twice.
La Dolce Vita provided an indulgent evening of food, glamour, and celebrity entertainment, all in support of local hospital foundations.

MC Janet Zuccarini

Culinary Host Bobby Flay

Contributions

Leadership:

collaborated with Marketing and PR to develop and provide direction and tools for event staff

art direction

project management

communication between multiple departments and vendors

streamlining contributions of various internal and external team members and executing them under a unified brand
Creative:

experiential design

ad design

visual identity design

digital and printed event signage, invitations

wayfinding signage (design & positioning), map

motion graphics

e-mail marketing

microsite design

copywriting
Technical & Logistical:

Eventbrite guest management and payment platform coordination

liaison with media companies and onsite digital technicians

follow-up survey implementation

digital media coordination

As the peak of the push in launching the luxury-oriented expansion of the centre, a special event was created to increase awareness and attract members of affluent demographics, based on focus group and research findings. As a result, the brand was recognized as a notable contributor to local community in the areas of health and arts.